The importance of a business logo cannot be overstated. As the visual representation of a brand, it is one of a company’s most significant marketing components, providing information about the company’s mission statement while embodying its ideas and core values. To put it simply, a great logo can communicate straight away what a business is […]
After four long and painful years of reading Sigmund Freud, studying Oedipus Complexes and learning about how to manipulate consumers through advertising, you have finally received your bachelor’s degree. You’re psyched, you want to be forever Jung, and you’re not a-Freud of the challenges that lay ahead (okay, we’re done with the psychology puns now). […]
Taking advantage of the many digital tools available on the market today is critical if you want your small business to survive and grow. It’s no longer just an extra set of utilities that make your job easier; an entrepreneur that doesn’t utilize small business software the right way is more or less setting their […]
Having meaningful relationships in the workplace is more important than ever before and often has a direct link to job satisfaction. Besides, if you don’t already have a work bestie to support you when your boss jumps down your throat or when your work nemesis grates on your very last nerve, then why bother going to […]
If you’re a budding entrepreneur, then you’ll already know that it’s imperative to success that you take on as much advice and information as you possibly can. But reading the right books and following the right blogs is an energy-consuming task – not ideal in a field where maximizing your productivity is everything. Luckily, there’s a […]
If you’ve ever been tempted to complain about the physical and mental grind of your 9-to-5, then you might want to spare a thought for those hardy souls who earn their living nocturnally. After all, even at the best of times, working the night shift (or the third shift, depending on your preference), can be […]
You received an interview invitation for one of your job applications – congratulations! But due to some unforeseen circumstances – or a change of heart – you can’t make it to the interview anymore. So, what do you do? Do you: one, panic and screen your calls? Or, two, call and apologise over and over again? Neither! […]
by: Joanna Zambas Retiring early seemed something of a pipe dream 20-odd years ago, but it has become an emerging trend in today’s day and age. Indeed, early retirement – otherwise known as the FIRE movement (Financial Independence, Retire Early) – is steadily growing, with more and more people retiring in their 30s and 40s […]
No matter how much you try to escape it, there will be moments throughout your professional career, where you will be forced to present. And, one way or another the dreaded fear of public speaking will find you, even when you’ve tried your best to hide it. The good news is that your employer believes in […]
We all know how important business cards are in today’s digital age. While arguments about the need for a printed set of cards have been made over and over again, the importance of a printed piece in pushing your brand can still not be overemphasized. If you are considering printing your own business cards, we have put together […]
The argument surrounding the effectiveness of flyers as a tool in spreading the words about a brand or event will for long be debated. This of course is due to the very dicey circumstances surrounding its use- Potent when rightly used, useless when used inappropriately. This post will however dwell on three common mistakes promoters make, which defeats […]
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